Blu Blu
On-the-go convenience
2023
Naming, user experience and brand identity for miscellaneous business
Blu Blu derives its essence from three core values that serve as the foundation for shaping its identity, demanding a consistent implementation across all brand applications.
Speed: Communication is prioritized for swift comprehension through visual means. The design employs simplicity in its lines to encapsulate extensive information efficiently.
Efficiency: We use the least amount of resources to contain great meanings. The shapes are constructed with simple lines to give life to complex objects and messages.
Comfort: Colors, shapes, and contrasts are curated to provide visual comfort, ensuring uninterrupted cohesion of forms.
Together these elements will generate a feeling of trust in the client.
PROCESS:
Brand development, graphic design, market research, and user experience analysis was successfully executed within a stringent six-week timeframe. This endeavor posed a considerable challenge, given the imperative to deliver both the finalized brand assets and the outcomes of the user experience study within the prescribed period.
Noteworthy is the intricate and multifaceted nature of this project, requiring the collaborative efforts of a skilled and diverse multidisciplinary team. The project team comprised specialized designers with expertise in user experience, collaborating seamlessly with architects dedicated to enhancing the interior design experience. This collaborative approach ensured the successful integration of design elements and experiential considerations, resulting in a cohesive and impactful project outcome.
Some of the tasks developed during this project were:
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Establish the purpose, values, and objectives of the brand.
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Analyze the market landscape and competitors.
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Understand visual trends in the industry.
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Create a distinctive logo that embodies the brand concept.
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Choose a color palette, typography, and visual elements that align with brand identity.
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Create a design system for consistent application across different platforms.
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Develop social media graphics and templates.
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Collect feedback on the design elements from stakeholders and customers.
Type: User Experience and Graphic Design
Team: Bisum MX. Gabriel Benavides, Begoña Calleja & Alejandro Ávalos.
CHALLENGE:
Develop brand identity and enhance the user experience of a water purification establishment.
APPROACH:
User Centered Design
Branding
Empathy Map
User Testing
Briefing
Naming
Design System