Here are some of the tasks and steps I take into account when working on a graphic and branding design project.​

​​

• Client Briefing: Gather detailed information about the client's business, goals, target audience, competitors, and vision for the brand.

• Market Research: Analyze competitors and industry trends to understand the market landscape. Create mood boards to visualize the look and feel of the brand through colors, typography, and imagery.

• Audience Analysis: Define the target audience's preferences, behaviors, and demographics.

• Brand Values and Mission: Clarify the core values of the brand.

• Brand Personality: Define the brand’s personality traits, tone of voice, and style.

• Brand Guidelines: Create a comprehensive brand style guide that includes logo usage, color palette, typography, and other design elements to ensure consistency.

• Content Creation: Develop a stock of graphic templates for an easy and uniformed social media content creation.

• Feedback: Gather feedback from the client and make necessary revisions based on their input.

• Refinement: Refine the designs according to the feedback until the client is satisfied with the direction.